If you own a small business, you’ve undoubtedly been hit up by every little league, pop-warner football league and other youth sporting groups for sponsorships. Maybe the local high school booster club has been calling about this year’s football programs or signage around the scoreboard.
For many small business owners, it can be an effective way to get your brand out in the local community, but don’t just put a sign on the stadium fence if you can help it.
This Chick-Fil-A sign at the Rangers Ballpark in Arlington is a great example of interactive signage that not only advertises Chick-Fil-A, but also is part of the action at the ballpark. It’s not lit up in this photo, but every time the Rangers strike out an opponent, the “K” lights up. When a fielder makes an error, an “E” lights up, and when a play is ruled as a hit, an “H” lights up. It’s a brilliant piece of marketing from a restaurant company that does a great job of telling their story.
Who hasn’t laughed at the “Eat More Chicken” cows?
And while you may or may not have enough money to have a full electronic sign at an event, think outside of the box! You don’t have to build an expensive sign, just be smart. Brainstorm on creative ways to make your signage part of the game experience, not just another billboard in a long line of billboards at the ballpark.
If your business would like to learn more about creating a comprehensive marketing plan, or developing ideas for branding in your local community, CONTACT 6 SHOOTER MARKETING today for a free consultation!