Ever hear the old sales adage, “facts tell and stories sell?” Well, like pretty much every other aspect of their business, Amazon’s new ads about their bluetooth wireless speaker hits a home run.
Amazon marketers could have turned to old school advertising and simply created an ad that talked about the features of the new speaker. They could have rattled off that it will tell you the weather forecast, give you sports updates, turn on your sprinklers, call an Uber, oh, and play any song you want to hear with a simple voice command.
Instead, they created a narrative that is heartfelt, interesting, not to mention a little dose of humor to end it. It’s called content marketing, and in a world filled with constant messages, it’s the only way for your brand to stand out.
Let 6 Shooter Marketing help with your business’ narrative to help you stand out in today’s massively overcrowded world of content!