Building a marketing plan….for many small & medium sized business owners it looks something like this:
A TV advertising sales person comes to you and says, “I can get your business in front of ___ thousands or millions of people. Then an internet ad company says, “You can’t live without ads on Google and Facebook. I can get your business in front of ____ thousands or millions of people.” Then a print ad salesperson comes…and a radio ad sales person comes…you get the picture? Before long, you’ve got several different messages going outbound through several different channels, and no rhyme or reason to the overall message.
And none of those things are bad ways to necessarily spend your advertising dollars, but if there’s not an overarching marketing and communications strategy behind it, you could be spending too much money for too little return.
Call us today at (979) 335-5533 or contact us online now and let 6 Shooter Marketing work together with you and your team to build a comprehensive strategy that is manageable, measurable and made for success.