Direct Mail can still be a viable part of your marketing plan–if it’s done correctly. Most of the stuff (and that’s as nice as I can put it) I get in the mail is promptly filed away in the “file cabinet” in the pantry. Especially the ones that TRY to look like a personal card or the obviously-hand-written-by-a-machine cards that might as well be labeled “JUNK MAIL, BUY THIS PRODUCT!”
But one local Bryan-College Station business’ recent marketing plan included a piece that caught my attention. Mac Resource, a computerstore in Bryan-College Station that specializes in all things Apple, recently sent this gift card letter out, offering a gift card of $10-2,500, with the promise that at least one person would receive the $2,500 gift card.
The card was slick, and used Apple’s popular simplistic design of white backgrounds with limited amounts of text. But the key to this piece’s appeal is that the only way to find out if you’ve won or not is to take your barcode to the store!
Not only is it a very powerful call to action, you have to come into the store (where you can check out all of the amazing Apple products during Christmas season) to make that call!
I’ve got the perforated card in my wallet and will head to Mac Resource one day soon. I’ll let you know what I win!